He also discusses some of the common myths associated with the field of advertising and busts them with examples of his experiences.Īnother favorite part of my book has been the pictures. The author also advises on multiple aspects of work ethics that are useful not only in the field of advertising but for all streams per se. This book reaffirmed my believe that the more diverse experiences you have and the more kind of people you interact with, the more creative you end up being. The best part of this book is where the author discusses his humble background, his days of growing up in Jaipur and how multiple anecdotes experienced during his childhood eventually became the sources of ideas of many Ads that he worked for. In this short memoir, Piyush Pandey, the god of Indian advertising opens up with what went behind while brainstorming and scripting these groundbreaking TVCs We all have grown up watching and admiring Oglivy’s ads- “Har ghar kuch kehta hai” by Asian Paints, “Hila ke Rakh De” by Center Shock and “Paas Aao Na” by Closeup are indelibly etched in our memories. Reading this book was a journey down the memory lane. Wish he has sprinkled some of it within the pages.Pandeymonium: Piyush Pandey On Advertising by Piyush Pandey He talks of countless powerful ads he has worked on, not just for private firms but also for the government at various levels. He does give many examples where different brands were bold enough to not have traditional settings for their products in the ads and yet the campaigns were successful. He only writes about how feeling with the heart is the best way to write lines and be a copywriter. But there is none to be had in this book. I was hoping Piyush will write about some methods to reign in the madness that is advertising. This book has been quite a disappointment.

But I guess the dogma of formats is such that you ought to put in what nobody is really interested in.

I had absolutely no interest in reading about the personal life of Piyush. I picked up this book hoping to get a more nuanced, yet detailed, look into the mindset of an advertiser. I did not know before reading this book that Piyush Pandey’s family is so accomplished in various creative fields! His sister Ila Arun, his brother Prasoon Pandey and many other siblings with each having his/her strength.